Salesforce + Productboard

The only customer-centric Product Management platform. See how Salesforce uses Productboard to streamline product development.

Trailblazers should stick together

Productboard is the only customer-centric, AI-powered product management platform on the market. We've already helped Salesforce: 

Streamline Strategic Planning

Provide a robust system of record for your planning and strategy through seamless workflows while connecting your teams’ tactical work to your company goals.

Connect Voice of Customer to Product Development

Integrate customer feedback directly into your product strategy. Productboard even enables forwarding of Slack-based feedback directly from Slack Connect and Account channels.

Link Product Decisions to Business Outcomes

Utilize dynamic segments for better customer segmentation. Leverage Aggregated Company Fields and Opportunity value capabilities to tie work directly to revenue.

Build Clear, Informed Roadmaps

Create transparent, informed, and always up-to-date roadmaps to efficiently share and tailor plans with stakeholders across your organization.

When our customers succeed, we succeed

Starting with the voice of the customer

At Salesforce, helping customers achieve success is central to your mission. That starts with integrating the voice of the customer into every aspect of product development. 

With Productboard, you can transform your approach from reactive product updates to proactive opportunity selling. Centralize all your customer feedback, prioritize features and roadmap decisions based on real insights, and empower your Customer Success and Sales teams with comprehensive views into cross-product roadmaps and release schedules.

Best of Breed: Slack + Salesforce Integration

Integration with Salesforce

Use the Salesforce integration to identify the needs of your target customers and segments.

  • Import customers
  • Create dynamic segments
  • Understand your customer segments
  • Prioritize based on the needs of each segment


Integration with Slack

Productboard’s native integrations with Slack and Salesforce streamline workflows, empowering you to enhance product planning and make the right product bets with confidence.

  • Forward feedback directly from Slack Connect, Account channels, and templated customer feedback forms, increasing feedback signals and capturing direct customer quotes. 
  • Capture valuable product feedback from SFDC opportunity fields, such as Won or Loss reasons.
  • Prioritize features based on revenue impact by calculating the value of each feature idea from the total value of related feedback opportunities, helping teams identify which features matter most to specific customers or segments. 
  • Gain insights into customer segments by reviewing aggregated data, such as average MRR, ARR range, or the average number of admins.

Don't Just Take Our Word for It

Hear from Leaders at Commerce Cloud: 7 reasons why Productboard creates value

See how Andrew Lawrence and Drew Lau use Productboard to create more visibility across your product lifecycle

  • Aggregate user feedback coming in from a range of channels
  • Plan feature releases in collaboration with multiple orgs and stakeholders
  • Manage real-time roadmaps that inform product delivery

More Resources

Enterprise Buyer's Guide

Choose the best product management solution for your needs

The use of dedicated product management software is no longer a luxury but a strategic imperative. The right solution can serve as a force multiplier for your teams, fostering collaboration, aligning stakeholders, and ensuring a cohesive product strategy.

Navigating all the different options requires thoughtful consideration of the needs of your org. With this buyer’s guide, you’ll learn:

  • The benefits and constraints of the different types of product management software
  • 8 key features your product management solution should have
  • What to consider with a definitive checklist


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