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Product Excellence

On product management & humanity

The best product managers are masterful illusionists. And to work their magic, they exploit a trait that is unique to humans – or to be more precise, to homo sapiens.

Winston Blick

Winston Blick

Effective product strategy steps (example and template included)

A guide to building an effective product strategy and uniting your team around shared strategic objectives.

Dottie Schrock

Dottie Schrock

A step-by-step guide for conducting better product discovery

Here is a step-by-step guide for conducting better product discovery, a process that helps product teams refine their ideas by deeply understanding real user problems and needs.

Dottie Schrock

Dottie Schrock

Defining objectives and key results for your product team

Whether you’re new to OKRs or just brushing up, our blog post aims to help you feel more confident about driving your product team toward clear, measurable outcomes in 2021.

Winston Blick

Winston Blick

What does it take to become an excellent product leader?

John Cutler, Rich Mironov, Petra Wille, and Shilpa Sarkar weigh in on what it takes to be an excellent product leader and build empowered product teams.

Dottie Schrock

Shane Schick

Structuring scaling product teams to prevent silos

As a product leader, it’s your responsibility to build alignment while scaling and prevent silos from happening

Dottie Schrock

Shane Schick

Building customer-centric products, processes, and cultures

Most product people agree that customer-centricity is important. But what does it mean to truly create customer-centric products, processes, and cultures?

Dottie Schrock

Melissa Suzuno

Product myths vs. product reality: Why misalignment is still a major problem

Whether it’s between product teams and their customers, product leaders and their teams, or company leadership and product teams, there are multiple ways things can—and do—go wrong.

Hubert Palan

Hubert Palan

Building and scaling successful product ops teams

What exactly is product ops and how can it help keep your product house in order? Leaders from Calendly, Twilio-Segment, and more share their insights.

Dottie Schrock

Melissa Suzuno

How to Scale and Build High-Functioning Teams

“If you don’t codify how to innovate…you will oftentimes lose the magic that brought you here.” Oji Udezwe, Product Lead at Twitter, on scaling and building high-functioning teams.

Dottie Schrock

Jessica Levy Kania

Product management & retention: Closing the divide between customers and the product team

To deliver features that solve real-life problems as quickly as possible, you need to close the gap between your product team and your customers.

Tony Lee

Cindy Berman

How to build an outcome-driven product roadmap — a step-by-step guide

How do you create product roadmaps that communicate the outcomes the product team is working towards? Our step-by-step guide can help you build your own.

Dottie Schrock

Dottie Schrock