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Product Leaders

Nir Eyal on the power of habit-forming products – and why users have more control than they think

At the intersection of psychology, technology, and business lies the field of behavioral design, and Nir Eyal is at the forefront of it. Having spent most of his career in the gaming and advertising industries, founding and selling a couple of companies along the way, Nir now dedicates his time

Dottie Schrock

Dottie Schrock

5 skills every great product manager needs

Because product managers hold such a broad and varied role, it’s important that they possess similarly broad and varied skills. These 5 skills are what sets great product managers apart from the rest.

Dottie Schrock

Andrej Danko

Personalization and the rise of machine learning product management

Laura Hamilton didn’t plan to pursue a career in product management. But, like many product managers, she fell into the field thanks to her passion for building and bringing new things to life. Currently, she leads the personalization product team at Rally Health, a health tech company empowering individuals to

Dottie Schrock

Dottie Schrock

Shelley Perry explains that there would be more hyper-growth companies if they had a Chief Product Officer

“Having a qualified Chief Product Officer that is able to address real-time business challenges, be a change agent and role model, speak the language of finance to peers in the C-Suite, and lead their team through execution results in hyper-growth and profitability for companies, especially during the ScaleUp phase.” Around

Dottie Schrock

Mekkie Bansil

Rich Mironov knows how to build products that your customers will actually use (and shares his expertise with you)

Rich Mironov is a product person through and through. As a product manager and leader for three decades and counting (“turns out that if you stick with it for 30 years, you can be an overnight success!”), he believes in clearly defining product vision and strategy, getting to the bottom

Dottie Schrock

Dottie Schrock

Kate O’Neill on bringing a human-centered approach to product management

When it comes to discussing the future of technology, the dystopian narrative is strong — whether we’re talking about Artificial Intelligence, automation, advertising, or anything in between, there’s a sense that any technological progress will ultimately be used for nefarious purposes. That’s why Kate O’Neill’s perspective is so refreshing. “We’re

Dottie Schrock

Melissa Suzuno

How to use growth accounting to measure product-market fit

Consider a consumer mobile app that sells a monthly subscription to its service. Over the last 12 months, it’s shown stellar revenue growth of ~16% month-over-month for a 12-month period. On the surface, the app looks like it has a healthy degree of product-market fit. However, going one level deeper

Dottie Schrock

Jonathan Hsu

A CPO on scaling product management by focusing only on what matters (and how to define what matters)

Claire Milligan, Co-Chief Product Officer of Certify Inc./Chrome River, recently joined us at the productboard San Francisco office for a Product Management Speaking Series. In an engaging presentation, she walked the audience through a four-component iterative process that she uses to scale the product management function at her company.  Certify

Dottie Schrock

Kalo Yankulov

Nir Eyal on becoming indistractable: How to get the best from technology without letting it get the best of you

Last week, we co-hosted a Product Management Speaking Series event at productboard’s San Francisco office. Nir Eyal, technology thought leader and author of the bestselling book Hooked: How to Build Habit-Forming Products, joined us to give a talk on psychology-backed strategies for overcoming distraction in the digital age. The topic

Dottie Schrock

Dottie Schrock

What does a Chief Product Officer do? A close look at an up-and-coming role

Chief Product Officers the lead strategy and execution of all product-related activities.

Dottie Schrock

Dottie Schrock

Improve your product with customer feedback you already have

Productboard and Gainsight have a lively chat about the Product Excellence methodology, the challenges of modern product management, how to improve products with customer feedback that is already being collected, and when not to take customer feedback at face value.

Dottie Schrock

Dottie Schrock

What are we really talking about when we say ‘customer empathy?’

This piece originally appeared on Forbes Tech Council. We hear a lot about “customer empathy” these days. Whether it’s in candidate interviews, design discussions or product management meetings, it’s become more critical than ever to prioritize the customer as a core part of company culture. That’s not surprising because as

Hubert Palan

Hubert Palan