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Product Leaders

3 frameworks for making better decisions around product releases

Written by Rachel Wolan, VP Product at LiveRamp, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. A release gone wrong I used to run product at a call center software company. One Thursday in February, we rolled out a small but exciting change to

Dottie Schrock

Dottie Schrock

What makes a good product manager? 10 PM thought leaders weigh in

What makes a good product manager? To answer this commonly asked question, we decided to turn to the experts — thought leaders of the product management world. If anyone knows what makes a good product manager, it’s them. The advice we collected spans the skills, mindsets, and even specific hacks

Dottie Schrock

Dottie Schrock

How Strava builds excellent products to help athletes find their personal best

Chris talked to us about how he and his team deliver a product experience at Strava that inspires athletes and make the sports they love even more fun.

Dottie Schrock

Monty Mitra

The past, present, and future of FYI: How Hiten Shah turned an obsession with customers into Product Excellence

Welcome to our Age of Product Excellence series — a deep exploration of the Product Excellence Methodology, the product leaders who practice it, and the excellent products that result. Join us as we shine light on the strategies and thought processes behind an excellent product that customers use and love.

Dottie Schrock

Dottie Schrock

Dan Olsen’s Product Strategy Framework

Dan Olsen shares important product strategy tools and frameworks that can help you build excellent products that are used and loved, starting with the The Kano model and the Product Strategy Grid.

Dottie Schrock

Dottie Schrock

Product Love podcast recap: productboard CEO Hubert Palan’s take on modern product management

productboard CEO Hubert Palan recently sat down with Eric Boduch, Chief Evangelist at Pendo, for an episode of ProductCraft’s Product Love podcast. The two had a lively discussion about balancing delight and functionality when building products, productboard’s Product Excellence methodology, and greater trends in the discipline of product management. Read

Dottie Schrock

Dottie Schrock

John Cutler explains how you can answer tough questions with your product story

Written by John Cutler, Product Evangelist at Amplitude, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. First, a short assignment Do this. Go to your ticket system, whether its JIRA, Trello, Asana, or even a physical board. Pick a random in-progress ticket (or card,

Dottie Schrock

Dottie Schrock

Never stop iterating: How a Zillow PM perfects a highly complicated product

Never stop iterating. A Zillow product manager’s approach to product strategy, how she manages a complicated product in a highly regulated industry, and the challenges of aligning cross-functional teams behind a common vision.

Dottie Schrock

Dottie Schrock

To build a great product experience, prioritize delighting your customer

Written by Scott Baldwin, Director Product Management at Thinkific, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Here’s my most delightful day: going for an early morning long mountain run (yeah, I’m that guy who’s fully alert and productive and running up a mountain

Dottie Schrock

Dottie Schrock

The problem with user personas

Written by Nils Davis, product management consultant and author, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Your goal is not to create a product — it’s to create customers, lots of them. Products are successful for one basic reason: they fulfill a need

Dottie Schrock

Dottie Schrock

To build delightful products, focus on your customer’s problem, not the solution

Written by Brian Crofts, Chief Product Officer at Pendo, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Show me a delightful, incredible product—something that inspires fandom in its users, and I’ll show you something that solves a big, hairy problem. Users talk about elegance,

Dottie Schrock

Dottie Schrock

Certify Inc./Chrome River’s Co-CPO on leading a product organization spanning multiple brands

Claire Milligan chats about her approach to leading a product organization spanning multiple brands, the value of leveraging partnerships to deliver personalized customer experiences, and why major business transformation happens when you focus on one thing rather than everything.

Dottie Schrock

Dottie Schrock