Not long ago I was hiring someone on my team here at Productboard where it was clear, almost from the earliest conversations, that the person I had chosen would make the process of onboarding as smooth and straightforward as possible.
As product managers, our job is to fulfill the needs of our target market. But in order to find that target market, you cannot just listen to the loudest (or closest) voice in the room.
Using the Kano model, you can zero in on high-impact features and create a freemium strategy that drives conversion. This approach is used by the most successful freemium businesses out there like Tinder, Typeform, and Teachable.
All good roadmaps reflect the desired outcomes the product is trying to achieve rather than just outputs and are a product of cross-functional collaboration.
To better understand what product/market fit is, we’re going to explore how other influential figures in the startup world describe this idea.
If you’ve ever listened to a founder describe their vision for their company, it’s easy to think, “Wow, this person has a unique insight and what they want to build is really cool. I want to be a part of it.” Unfortunately, though, most founder insights are overrated.
Every business has dangerous animals of product management roaming wild, championing ideas that are not aligned with the product vision.
Introducing the dangerous animals of product management: stakeholders and situations that—if left untamed—can get in the way of your product plans.
Reorganizing the product team’s structure is not always a response to growth — it can be driven by other changes in the business. The nature of the problems you’re solving and your customers’ needs might have shifted out from under you.
Fast-growing startups, established enterprises, and those in-between face different product discovery pressures and challenges.
The essentials tools for the modern product manager for capturing feedback, prioritizing, ideating solutions, communication, and more.
Great product specs articulate a vision and a plan for a product that you’re developing. They are collaborative tools that drive high-quality decisions.
