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Product Management

6 Product Management Trends in 2021

With 2021 set to be a year of transition between the pandemic and a real return to our old ways, here are 6 trends this will affect the world of product management.

Dottie Schrock

Stephen M. Walker II

Our top 12 product management blog posts of 2020

Our top 12 product management blog posts of the year to help product managers start 2021 strong.

Dottie Schrock

Dottie Schrock

7 examples of excellent product roadmaps

These 7 product roadmap examples can help you communicate your product strategy in a way that’s easily understood.

Tony Lee

Tony Lee

Roadmap vs. release plan: What’s the difference?

As a product manager, you rely on several tools and artifacts to help you document and communicate your work. Two popular examples are roadmaps and release plans. These are similar tools that are often conflated. But there are some important distinctions between them that are worth investigating.

Dottie Schrock

Melissa Suzuno

The secret to a potent and practical product strategy—lessons from growing Zendesk to $700m

An effective product strategy helps you realize your business goals and keeps everyone in the organization motivated and working in unison. We sat down with Sam Boonin, previous Head of Product at Zendesk, to learn the 3 essential foundations of a great product strategy.

Dottie Schrock

Kieran Tie

10 qualities of a great product designer

At Productboard, we’re on the lookout for talented designers to join our fast-growing team. But in addition to the prerequisite ‘hard’ skills and technical ability, what are the key qualities we’re looking for?  No 10. A yogi’s comfort zone  We look for people who have spent time outside their comfort

Tony Lee

Nicholas Edwards

A Product Roadmap Process that is Product Development Friendly

Improve your roadmapping by changing how you communicate, focusing on the customer, prioritizing the short-term, and not letting it be the success metric.

Dottie Schrock

Monty Mitra

Turn insights about your users into excellent products

How to gather & leverage deep user insights This post is adapted from our ebook, “How to Gather & Leverage Deep User Insights.” In a recent article, we looked at five steps you can take to turn diverse product inputs into deep user insights. But once you’ve collected all this

Tony Lee

Nicholas Edwards

What core and growth product managers can teach each other

This post first appeared on the Product-Led Growth Collective blog.  As product becomes intrinsically related to business outcomes, the product manager role has evolved to reflect its more direct influence on business growth. One element of this evolution is the emergence of a new kind of product manager (PM)—the growth PM.

Dottie Schrock

Scott Baldwin

Why your product management process isn’t scaling (and how to fix it)

At any given time, product managers (PMs) are responsible for the business, design, and engineering aspects of product development. And when the company hits hypergrowth, PMs have to rapidly scale up each of these departments to meet new demand — no easy task. Scaling product management processes is often slow

Dottie Schrock

Dottie Schrock

A review of Inspired, the product management classic by Marty Cagan

“It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.” So goes the opening lines of the newly released second edition of Inspired, the product management classic by Marty Cagan. Read on for a full book review from team productboard.

Winston Blick

Winston Blick

Everything you need to know about product discovery

Why risk building the wrong products if you can first validate your understanding of existing user needs and ideal solutions? Set yourself up for success by incorporating product discovery into your product management process. In our new ebook The essential guide to product discovery, we aim to: Place product discovery

Dottie Schrock

Dottie Schrock