Introducing Productboard Pulse. Exec-level insights into what your customers need, powered by AI.
company founded
2019
location
North America
"Productboard has been a huge part of turning something nebulous into something quantifiable. It helps us listen to our customers, prioritize the right features, and communicate our roadmap effectively."
Product Manager, Aetos Imaging
06/03/2025
Software
company founded
2019
location
North America
"Productboard has been a huge part of turning something nebulous into something quantifiable. It helps us listen to our customers, prioritize the right features, and communicate our roadmap effectively."
Product Manager, Aetos Imaging
Aetos Imaging is on a mission to revolutionize facilities management by providing a 3D digital twin platform—akin to Google Street View, but for commercial sites. Their technology enables users to navigate facilities, track assets, and improve operational efficiency in a way that has never been done before. Their platform helps organizations transition from static, outdated work orders to dynamic, interactive asset tracking, leveraging AI and automation to streamline workflows.
Their product roadmap was becoming complex. With multiple teams all contributing feedback, the challenge became aligning priorities while staying responsive to customer needs.
Like many fast-growing startups, Aetos Imaging faced challenges in keeping their product strategy aligned and data-driven. As a lean yet ambitious team, product management is always in the discovery phase. According to Product Manager Nujad Bolivar, “We’re always trying to determine what will deliver value constantly.”
This iterative approach is both exciting and difficult, especially when it comes to maintaining clear and consistent communication across teams. “Sales leads some of our initiatives, the implementation team leads others, but we really want to rally around the product and let that drive our roadmap forward,” explained Nujad. The following roadblocks hindered this:
Aetos needed a solution that could capture customer feedback, structure product decisions, and communicate roadmaps clearly—all while ensuring executive alignment on strategic goals.
Aetos Imaging relies on Productboard to bring structure and clarity to the complexities of product management. For Nujad’s small but mighty team, the platform is a game-changer for turning customer insights into actionable decisions.
“Productboard has been a huge part of turning something nebulous into something quantifiable. It helps us listen to our customers, prioritize the right features, and communicate our roadmap effectively”
Nujad Bolivar
Product Manager, Aetos Imaging
Here’s why..
One of the biggest shifts since adopting Productboard has been moving from scattered feedback to structured decision-making. “Productboard has been a huge part of helping me organize our product management,” Nujad shared. “Insights lead into prioritization, which then leads into a roadmap—that has helped me immensely.” Nujad’s team connected Zendesk, NPS scores, and recorded calls directly into Productboard to centralize customer insights.
With Productboard, Aetos eliminates scattered information across spreadsheets, emails, and Slack messages. “Keeping everything in one single source of truth has been the best,” he explained. “It keeps the entire team aligned and ensures we’re all working from the same playbook.”
They now track customer needs in aggregate, ensuring strategic alignment while addressing immediate concerns. According to Nujad, “We love listening to our customers, but we also need to think ahead. Productboard helps us present solutions in a way that gets a win-win for both today and the future.”
Before Productboard, prioritization was subjective. Now, Aetos uses data-driven frameworks like the RICE (Reach, Impact, Confidence, Effort) model to quantify which features will deliver the biggest impact. “Productboard helps us take something squishy—like customer demand—and turn it into a measurable, structured roadmap,” said Nujad. By scoring and weighing initiatives to determine what matters most and putting a number to it, Aetos has reduced decision-making bottlenecks and accelerated execution.
“We love listening to our customers, but we also need to think ahead. Productboard helps us present solutions in a way that gets a win-win for both today and the future.”
Nujad Bolivar
Product Manager, Aetos Imaging
Clear communication was another game-changer. Productboard bridges the gap between granular details and high-level strategy, ensuring that everyone from engineers to executives are on the same page. According to Nujad, “We’ve found that getting the right information at the right level is key. With Productboard, we can clearly link features and sprint goals to broader objectives and company initiatives.” These tailored roadmaps provide visibility into priorities, helping teams execute with clarity while keeping leadership aligned on strategic goals.
As a big advocate for Product Operations, Nujad values efficiency in cross-team collaboration. Instead of asking sales to submit lengthy reports, Productboard allows them to simply upload demo transcripts, ensuring customer insights flow seamlessly into product decisions. This reduction in manual work helps Nujad’s team focus on building the right solutions, faster.
For Aetos Imaging, Productboard is more than just a roadmap tool—it’s a framework for smarter decision-making. By centralizing customer insights, structuring prioritization, and keeping teams aligned, Productboard has transformed how Aetos builds and scales their platform.
“We can clearly link features and sprint goals to broader objectives and company initiatives.”
Nujad Bolivar
Product Manager, Aetos Imaging
As Aetos Imaging continues to push the boundaries of digital transformation in facilities management, Productboard remains the backbone of their product strategy—ensuring every decision is data-driven, customer-focused, and built for scale.
