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Product Leader Guide

Building a Customer Centric Product Organization

Voice of customer

Building a customer-centric product organization

In today's competitive market, truly customer-centric product organizations consistently outperform their peers, yet only 34% of product professionals have fully integrated user feedback into their development process. This comprehensive guide provides product leaders with a practical framework to bridge this gap through six essential pillars of customer-centric leadership.

Inside you’ll find steps for: 

  • Building the right foundation for customer empathy
  • Setting your standard for customer engagement 
  • Making customer evidence a habit
  • Amplifying the voice of your customer across the organization
  • Leading by example 
  • Working from a single source of truth
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