Escaping a “Feature Factory”: How to Drive a Customer-Centric Culture Shift

Productboard Feb 9, 2023

“Build it and they will come!” 

Sound familiar? 

Head of Product – Invest at CMC Markets, is here to help you break free from the classic “feature factory” trap — to make your product mission-critical for customers by discovering and delivering what they actually need most. 

Join Alister Sneddon for this one-hour on-demand AMA about: 

• Shifting your culture from solution-driven to customer-centric (building what customers want, not what you think they want)
• Rethinking your sprint cycles to deliver value faster and quickly test MVPs