Automate feedback capture from every tool in your stack

Overview

The Zapier integration connects Productboard to more than 8,000 apps with no code. Zaps run in both directions: they create feedback and features in Productboard when something happens in another tool, and they act in other tools whenever certain entities are created in Productboard. It suits teams whose feedback and feature requests are spread across CRMs, survey tools, spreadsheets, and project management apps.

Create feedback from any app

When a trigger fires in a connected app, such as a new HubSpot deal, Typeform response, or Google Sheets row, a Zap creates a piece of feedback in Productboard. The feedback can carry a title, content, customer name and email, tags, an owner, and a company domain.

Turn incoming requests into features

A Zap can also create a feature in Productboard, for example from a new spreadsheet row representing a feature request. Set the feature's name, description, status, tags, and owner. New features are grouped under a "Zapier import" product by default.

Trigger actions in other tools

When a new piece of feedback or feature is created in Productboard, a Zap can respond in a connected app, for example by posting a Slack message or creating an Asana task. Triggers poll for items created in the last 24 hours.

Setup

You'll need a Zapier account and a Productboard account. Zaps are created on Zapier's side.

1. Go to zapier.com/apps/productboard/integrations and sign in to your Zapier account.
2. Create a Zap, or start from one of the pre-made templates covering tools such as HubSpot, Typeform, Google Sheets, Slack, GitHub, and Asana.
3. When prompted, sign in to Productboard and authorize the connection via OAuth.
4. Turn the Zap on.