Product Alignment Tips: Marketing

To better collaborate with the marketing team, product teams should:

• Provide insight into product features, benefits, and target customer segments.
• Solicit feedback from product marketing on how the product is being received by customers and areas for improvement. 
• Be a thorough partner on the GTM strategy by reviewing the competitive landscape and customer needs together.

Check out the complete one-pager below for more tips on how product can building stronger relationships with marketing.