Product disconnect: 5 triggers that lead to turmoil

Effective cross-functional collaboration is crucial for product managers as their work goes beyond just managing products. They also play a pivotal role in driving business and customer outcomes by working closely with their customer-facing peers.

The success of any business depends heavily on the ability of EPD and GTM teams to work closely together in order to bring new products and features to market and ensure the continued success of those that already exist. When they lack proper alignment, it can lead to significant disruption that can negatively impact the organization. 

In the following infographic, you’ll learn five triggers that comprise a disconnected product team and the tactics required to overcome these prevalent collaboration challenges, and strengthen alignment between product and GTM teams.

Leading businesses know that simplifying the product management process accelerates growth and gets solutions to market faster.

Start a free Productboard trial today to discover how you can improve product learning and ROI, build actionable product roadmaps that scale, streamline engineering workflows, and make smarter strategic decisions that drive growth.

Download our new eBook, From Chaos to Cohesion: A Guide for Uniting Product and Go-To-Market Teams for Lasting Success, to learn more about the costly problems that arise when there’s a disconnect between product and GTM teams. You’ll also discover essential tactics for improving cross-departmental collaboration. 

You can also check out the below video to further explore the 5 common problems that occur when product teams fail to align with the rest of the business, and tips for becoming a trusted business partner with cross-functional departments.