From conversations with various product teams, it’s clear that many still find it hard to drive alignment and operate efficiently. And this gets more challenging the larger the organization. In our latest State of Product Excellence report, we found that:
We also know transformative improvement doesn’t just require strong product leadership. It depends on passionate, dedicated teams having the right tools to succeed—product management technology that enhances their workflow, rather than hinders it. From the beginning, we built Productboard on the notion that to run a highly effective product organization, teams should be focused on making what truly matters to customers.
That’s why we’re excited to introduce a suite of new capabilities designed to help you drive full alignment and run effective teams at scale. Our new strategic planning capabilities help you connect product initiatives to business outcomes, and stay aligned across all business units and product lines. Plus, dynamic new layouts help you streamline day-to-day operations—removing friction and keeping your team in flow, executing with precision.
Our new objective hierarchy, initiatives, and key results will help your team prioritize and work on the highest ROI efforts.
Product managers are tasked with allocating resources (e.g., budget, personnel, time) effectively across multiple projects. An objective hierarchy helps you prioritize initiatives based on their alignment with strategic goals. For instance, if the primary objective is ‘improve customer satisfaction by 20%,’ then features and tasks directly impacting the customer experience would receive higher priority—and therefore more resources—compared to less critical initiatives.
The objective hierarchy makes it easier to align your product objectives with your company’s broader goals. This clarity gives stakeholders confidence in your strategy and helps ensure every effort contributes to business success.
Product teams need to prioritize features—for the next sprint, quarter, or even longer-term. By defining initiatives that align with strategic objectives (e.g., improving user engagement), the team can group related features under these initiatives. This helps in prioritizing development efforts based on the impact each initiative has on the overall goals, ensuring that resources are allocated to the most critical areas.
Productboard’s strategic planning capabilities ensure your team’s efforts are consistently aligned with the highest priorities. By using initiatives to tie together features across multiple products, you maintain complete top-to-bottom alignment that keeps everyone focused on what truly matters.
Successful product managers want to ensure that decisions are based on measurable outcomes, not intuition. Objectives and key results (OKRs) emphasize this, promoting a culture of data-driven decision-making. If an objective is to ‘increase user engagement,’ key results may be defined as ‘increase daily active users (DAUs) by 25%’ and ‘achieve a 20% increase in feature adoption rate.’ By regularly tracking these key results, product managers can analyze the data to understand what’s working—and what’s not.
Now, you can visualize and plan key results directly in Productboard, providing a clear way to set, communicate, and track goals. This transparency helps you spot potential issues early, avoid delays, and keep your team on track to meet their objectives. Make more informed decisions on where to invest resources, and adjust strategies to optimize outcomes.
Our redesigned board layouts (grid, timeline, column) are faster, more flexible, and come with enhanced filtering and grouping so that your teams can operate efficiently with precision. Also, we’re introducing new templates and the ability to instantly switch between layouts, to further remove friction so your teams are empowered to run.
With new layouts and precise filtering options, you can customize how you visualize and organize your data to meet your specific needs, and tailor views for every audience.
The grid, timeline, and column board types are more powerful and intuitive than ever, and come with enhancements including:
Pre-built board templates allow teams to quickly set up and focus on strategic work, reducing time spent on administrative tasks. These templates provide a head start for various planning and prioritization workflows.
These capabilities enable scaling product orgs to run highly effective teams focused on delivering what truly matters. Maintain alignment, streamline operations, and ensure every effort drives real business impact.
Request access here and be the first to find out when each of these capabilities arrive this summer.
