Introducing the New Productboard Experience: A Stronger Platform for Product Teams Everywhere
On April 15, we officially launched a new chapter in the Productboard story—rolling out a refreshed platform experience that reimagines how product teams work together. From a streamlined navigation system to all-new, more powerful board views and collaborative documents, this release isn’t just about UI polish—it’s about empowering product teams to move faster, collaborate more deeply, and unlock greater strategic clarity.
In a recent fireside chat, Productboard's Senior Director of Product Management, Martin Felcman, joined Product Marketing’s Dominic Corsaro to reflect on the thinking behind the launch, the work it took to get here, and what this platform evolution means for our customers.
Here’s what you need to know…
Why we made the change
After 11 years of scaling alongside some of the world’s most innovative teams, our product was ready for its next phase. As Martin shared, “Our architecture wasn’t optimized for the flexibility we needed. Velocity slowed, and customers—especially those with large data sets—were starting to feel it.”
Our legacy experience made it harder to add new use cases quickly, and our permissioning model wasn’t keeping pace with enterprise needs. So we made a bold decision: to build a more flexible platform from the ground up. One that can support both today’s use cases and tomorrow’s AI-driven workflows.
What’s new in the platform experience
The April 15 launch introduced major upgrades for all users:
- New boards: Grid, Timeline, and Column views replace our legacy prioritization and roadmap tools, offering faster, more seamless workflows.
- Strategic planning enhancements: Track OKRs, initiative health, and progress in real time.
- Collaborative documents: A new way to co-create and embed roadmaps, feedback, and strategic context.
- Refreshed navigation and UI: Designed to reduce friction and help new users ramp up faster.
- Granular access controls: More flexibility for large and distributed teams
“Productboard is getting more powerful—but we knew it couldn’t get more complicated,” Martin explained. “We designed the new experience to be easier to learn and faster to navigate, so teams can stay focused on delivering customer value.”
Built for better collaboration—and strategic execution
The updated experience isn’t just easier to use—it’s also designed to help teams work better together.
“Our goal is a massive productivity boost for product makers,” Martin said. “But beyond that, the new tools drive much tighter alignment with cross-functional stakeholders—especially at the strategic level.”
Teams are already finding value in features like:
- Board switching: Easily toggle between prioritization and presentation views without starting from scratch.
- Strategic planning workflows: Build plans that connect OKRs, features, and customer needs—all in one place.
- Collaborative docs: Share initiatives, context, and customer quotes in a way that brings everyone along for the journey.
Transitioning with confidence
For customers on our legacy experience, the transition path is intentionally flexible. Users can clone existing boards into the new environment and experiment at their own pace.
“We’ve built powerful migration tools,” said Martin. “Nothing gets deleted until you’re ready. The legacy and new experiences sync data automatically, so you can explore and learn without fear of disruption.”
For enterprise customers, our customer-facing teams are available to create tailored rollout plans and ensure teams get the most from the new platform.
What we learned (and what we’d share with others)
Replatforming a product of this scale wasn’t easy. But it’s been deeply rewarding—for our team and our customers.
Reflecting on the journey, Martin offered advice to other product teams planning a large-scale change:
- Start with the why: “It’s a multi-year effort. Make sure your motivation is strong and clear.”
- Work backwards from the end state: Define what great looks like for both product design and customer rollout.
- Avoid changing everything at once—if you can. “We changed architecture, UI, and go-to-market all at once. It was a lot.”
- Expect second-guessing: “Right before launch, everyone wonders if we missed something. That’s normal.”
- Celebrate the village: “Every team—from engineering and design to sales and ops—had a hand in making this happen.”
Ready to explore?
Martin’s advice for getting started: “Play around. Let us know what you think. Feedback is part of our DNA.”
Whether you’re brand new to Productboard or transitioning from the legacy experience, we invite you to dive in, explore the new boards, and start building your next big product bet with more confidence and clarity.
Explore our the Productboard new experience portal to see what we have in store. Or take a Productboard tour.
